In conversation... Todd White X Laura Anna Salerno
3 min read
with
Todd White (Dry Farm Wines) Founder
Laura Anna Salerno (Casa di Baal) Grower & Maker
Description
Todd White, founder of Dry Farm Wines, chats to Laura Salerno, grower and maker of Casa di Baal. After a career in media, Laura now works with her sister Francesca to preserve and bring forward the teachings and values of her parents in the running of the farm. We can’t wait to hear their insights.
Todd White (Dry Farm Wines)
Founder
Todd has been a serial entrepreneur and creator since he was 17.
Today, after 15 years in the wine business, his life is dedicated to educating and helping people make better choices about food, nutrition, and how they think about consuming alcohol. As the founder of Dry Farm Wines, a writer, speaker, and a leader in the organic/Natural Wine movement, he has widely educated communities on conscious consumption. Todd is deeply passionate about bringing people together to share love and laughter through Natural Wine.
Todd is a self described biohacker who practices daily meditation, Wim Hof breathing, cold thermogenesis, a ketogenic diet, and daily 22 hour intermittent fasting. He is also a frequent speaker on topics including ketogenic lifestyle, meditation, and the Dry Farm Wines unique company culture. His entire team gathers each morning for a meditation and gratitude practice. Built on a foundation of honesty and peace, Dry Farm Wines has seen 780% growth in revenue in the last three years, making it one of the fastest growing private companies in the U.S., without any debt or investors.
Dry Farm Wines is endorsed by many leading U.S. performance leaders including Mark Sisson, Dave Asprey, Ben Greenfield, Robb Wolf, Wellness Mama, Dr. Dominic D’Agostino, and Chalene Johnson, to name a few. Todd has also been the featured guest on many of these influencers’ podcasts. Dry Farm Wines is the o cial wine sponsor for many of the leading performance conferences worldwide, sharing over 12,000 bottles each year. Such events include Paleof(x), Joe Polish’s Genius Network Conference, LowCarbUSA, Health Optimization Summit, Metabolic Health Summit, and JJ Virgin’s Mindshare Summits.
Dry Farm Wines sources pure Natural Wines and lab tests to ensure each bottle is sugar free, lower in sulfites, and lower in alcohol. The wines are friendly to low carb, Paleo, ketogenic, and low sugar diets.
Dry Farm Wines is dedicated to supporting small natural growers, currently sourcing from 600 family farmers who preserve 87,000 acres of organic vineyards and save 1.4 billion gallons of water annually by not irrigating their vines. They vet each grower’s practice and support those who focus on regenerative farming, biodiversity, hand harvesting, and the absence of industrial additives. Dry Farm Wines is proud to be the largest Natural Wine merchant in the world, bringing awareness to Natural Wine consumption and supporting farmers who honor the soil.
Laura Anna Salerno (Casa di Baal)
Grower & Maker
The youngest of five children, Laura is the daughter of Annibale and Anna, founders of Casa di Baal. After a career in media where she worked, among others, at Thomson Reuters, La 7 television, and Ogilvy PR, today Laura runs Casa di Baal alongside her sister Francesca, aiming to preserve and bring forward the teachings and values of her parents in the running of the farm.
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